English
中文简体 On June 27, 2026, Zhejiang Kooying’s 2026 Annual Market Seminar with the theme of “Working Together to Overcome Difficulties and Develop New Situations” was grandly held in Huzhou. Representatives of leading auto parts chains and industry experts from all over the country gathered on the shores of Taihu Lake to focus on new trends in commercial vehicle aftermarket development, new opportunities for channel transformation and new breakthroughs in market growth. They had in-depth exchanges, built consensus, and jointly charted a new chapter for Kooying's high-quality development. 
In the morning, the guests visited Kooying's product exhibition hall, R&D center and intelligent production workshop to immersively inspect the company's core production and R&D capabilities. From automated precise batching, high-precision hot pressing molding, to full-process quality control, the guests observed the intelligent manufacturing process of core processes and clearly witnessed Guan Eng's technological breakthrough path from traditional friction materials to iterative upgrades to new energy-specific braking products.
Cutting-edge production equipment, strict quality control systems, and continuous technological innovation have made Kooying's hard-core intelligent manufacturing capabilities and ingenious quality concepts deeply rooted in the hearts of the people, winning high recognition and praise from all guests.
In the afternoon, the seminar officially kicked off, with a collision of ideas and a blend of wisdom.
Zuo Guanglin, Chairman of Zhejiang Kooying, took the lead in delivering a speech, expressing his sincere gratitude to the strategic partners who have been working hand in hand for a long time. He made it clear that the company will adhere to the core principle of giving priority to R&D quality, use "three-line collaborative growth" as strategic guidance, build a solid foundation for development, and focus on making breakthroughs.
General Manager Zhao Yunfeng comprehensively reviewed the company's development achievements in the past year, summed up the results from the dimensions of technological breakthroughs, market expansion, quality upgrades, etc., and drew up a blueprint for future development based on industry trends, pointing out the direction for the collaborative development of the company and its partners.
Marketing Center Manager Wu Jiafa focused on channel construction, deeply analyzed channel incremental breakthrough strategies, and explored new paths for market expansion.
Wang Jianguo, manager of the R&D center, based on the cutting-edge technology, explained in detail the innovation results of materials and processes, demonstrating Kooying's core competitiveness of technology-driven product upgrades. In the keynote guest sharing session, many industry leaders shared forward-looking and practical views on core topics such as post-market transformation, overseas layout, product innovation, and digital upgrades.
Hebei Tongxing Chairman Jiang Changjun pointed out that the electrification trend is irreversible and called for accelerating overseas market deployment.
Hebei Today Chairman Shi Haihui proposed that enterprises need to transform from single product sales to deep processing and integrated services.
Nanning Zhonghe Tongda Chairman Jiang Xiaolin emphasized the deep collaboration among manufacturers to jointly develop overseas incremental markets.
Zhao Dinghua, chairman of Guangdong Express Guolian, advocates optimizing the structure to increase gross profit and promote the dual-brand co-construction strategy.
Lu Pengfei, chairman of Henan Haitong, advocates upgrading from product sales to solution services.
Auto Parts Cloud Chairman Zhao Jianguo called for the deployment of AI and GEO technologies to seize the entrance to industry decision-making.
Beijing Tianyuan Lianfa Chairman Ma Changhua focused on the one-stop aftermarket ecology and shared the full life cycle service model and Zhengding pilot practical experience.
Zhao Yilin, a marketing expert from China FAW, summarized the meeting, emphasizing that commercial vehicle brake companies must adhere to the path of win-win cooperation, branding, and international development, and fully embrace intelligent transformation in order to make steady progress in the industry transformation. The guests at the meeting reached a high degree of consensus: The current commercial vehicle aftermarket is undergoing profound changes. Only by abandoning price competition, turning to value competition, and adhering to branding and international development can we seize opportunities and win the future.
Create new opportunities amid changes and work hard to win the future. 2026 is a year for the industry to tackle difficulties, and it is also a year for Kooying to take off.
In the future, Zhejiang Kooying will always adhere to the concepts of establishing an enterprise with technology, consolidating the enterprise with quality, and strengthening the enterprise with intelligent manufacturing, continue to delve into the field of commercial vehicle braking, drive development with technological innovation, build a solid reputation with quality and ingenuity, and empower the industry with intelligent manufacturing upgrades. At the same time, we will work together with our strategic partners to expand channels, improve quality, create brands, and embark on a new journey of high-quality development to achieve a win-win future for industrial development!
