English
中文简体Let’s work together to seek development and start a new chapter with our hearts set on the future. On July 18, 2026, Zhejiang Kooying’s 2026 National Core Office Representatives’ special market seminar with the theme of “Working together to tackle difficulties and jointly develop new prospects” was held in Huzhou, Zhejiang. The company's chairman Zuo Guanglin, general manager Zhao Yunfeng and core heads of various functional departments gathered together with representatives from core offices across the country to focus on core issues such as new industry trends, new channel layouts, new terminal services, new media and new marketing, conduct in-depth exchanges and practical discussions, build consensus on cooperation, and jointly draw a new blueprint for high-quality corporate development.
On the morning of July 18, participating representatives took the lead in entering the Zhejiang Kooying production base and visited the company's exhibition hall, R&D center and intelligent production workshop to experience the company's R&D strength, production system and quality control capabilities up close.
In the intelligent production workshop, the automated hot-pressing equipment and intelligent mixing system operate efficiently and orderly, and the standardized connection and refined implementation of each production process fully demonstrate Kooying's solid accumulation and professionalism in the production and manufacturing of automotive friction materials and full-process quality control. At the R&D and Testing Center, representatives learned more about Kraus Friction testing machine The application scenarios and technical advantages of other high-end core testing equipment directly bear witness to the company's heavy investment and strict standards in product development, performance testing, and quality verification.
Through on-site visits and on-site observations, all representatives gained a more comprehensive and profound understanding of Kooying's modern production system, perfect quality control chain, and continuously iterative innovative research and development capabilities. They highly recognized and fully affirmed the company's core competitiveness, laying a solid foundation of confidence for subsequent in-depth cooperation and collaborative development.
At 10 a.m., this national core office market seminar officially kicked off. Zuo Guanglin, chairman of the company, delivered an opening speech and extended a warm welcome and sincere thanks to the national partners who came from afar and walked side by side.
Zuo Guanglin said that since its establishment in 2006, Zhejiang Kooying has always adhered to the original development intention of "based on integrity and quality", and has been deeply involved in the field of commercial vehicle friction materials for 20 years, steadily consolidating its industry reputation and market position. Currently, the automotive aftermarket has entered a critical transformation cycle of "stock competition and structural reshaping", with industry competition becoming increasingly fierce and market changes continuing to accelerate. Facing the future, Kooying will always take high-quality products as the core cornerstone and high-quality terminal services as an important link, continue to optimize the service system, improve response efficiency, and work with partners across the country to build an efficient, interconnected, and win-win market service ecosystem, and work together to break through the bottleneck of industry development.
Later, the company's general manager Zhao Yunfeng shared the annual core theme. She comprehensively reviewed the company's development results in the previous year and pointed out that the company's overall revenue has steadily increased, offline channels have continued to sink, market coverage has continued to expand, and the overall development trend has been steady and positive. At the same time, she focused on sharing the innovative exploration results of the company's new media marketing, building a professional new media matrix through the headquarters, accurately empowering offline dealers, effectively achieving online traffic diversion and offline terminal conversion, and injecting new momentum into channel growth.
Zhao Yunfeng emphasized that in the next stage, the company will continue to polish standardized short video materials, output professional marketing plans, continue to empower partners across the country, and help major offices and dealers to skillfully use new media tools, open up online and offline marketing links, seize the new media traffic dividends, and achieve two-way growth in sales and reputation.
At the meeting, Marketing Center Manager Wu Jiafa, R&D Center Manager Wang Jianguo, and Production Center Manager Zhao Dong made special reports from core dimensions such as market expansion layout, product technology innovation, production capacity assurance upgrade, and full-process quality control. They comprehensively demonstrated Zhejiang Kooying's new breakthroughs and hard-core capabilities in market layout, technology research and development, intelligent manufacturing, quality control and other sectors, allowing participants to clearly grasp the company's development layout and core advantages.
The afternoon discussion session focused on practical combat and was full of useful information. Representatives of outstanding offices in various regions across the country combine practical experience in front-line terminals, regional market pain points, and channel operation experiences to share differentiated game-breaking strategies and provide all partners with replicable and implementable operational ideas.
In the area of deep development of regional channels, Tang Hao from Guanlong Sichuan Office shared his experience in building a refined regional distribution system and achieving mutual benefit and win-win results for channel partners, providing practical reference for the layout of the lower market.
Liu Jikun of Guanlong Hebei Office focused on the existing competitive market and deeply analyzed the core logic and operating strategies of dealers for long-term operation and stable development.
Gong Aiying of Guanlong Hunan Office is based on the single product track of brake pads and shared his refined operation experience of focusing on single products, in-depth development of terminals, and precise services.
Zhu Yu, Guanlong's Guangxi office, focused on maintaining the customer base of terminal repair shops and elaborated on the core strategy of locking in customers and stabilizing market share with high-quality products and considerate services.
In the new media innovative marketing section, Caneng Guangdong Banjing Zhidi brought a special sharing on "Practical Short Video Drainage for Auto Parts Dealers", which accurately pointed out that short videos have become an indispensable core traffic entrance for the auto parts industry, and combined with actual cases to dismantle the complete link of online traffic, customer acquisition, and conversion, which is of great reference value.
In addition, Shengdiao Chengdu Monopoly Deng Ke conducted in-depth sharing on market trend research and rivet subdivision track layout.
Luo Taobo from Shengdiao Changsha Specialty Store gave an in-depth explanation on topics such as technology-enabled terminal upgrades.
Chen Peiquan from Sanan Chongqing Office focused on market breakthroughs in new categories and detailed practical experience in the entire process of product selection, stocking, and marketing.
During the free exchange and discussion session, the guests spoke freely and expressed their opinions. They conducted heated discussions around core topics such as industry transformation trends, terminal operation problems, channel collaboration, and new media marketing implementation. They built consensus through the collision of ideas and sought breakthroughs through experience sharing.
The successful holding of this national core office market seminar was not only an exchange of practical experience and a collision of innovative thinking, but also a mobilization meeting to gather strength and seek common development. The meeting comprehensively reviewed the current market development situation and clarified the development direction, cooperation focus and breakthrough path of enterprises and channels in the next stage. It fully demonstrated Zhejiang Kooying's firm determination and responsibility to work together with partners across the country to tackle difficulties, work together to break the situation, and jointly develop new situations.
Make steady progress and achieve great results. In the future, Zhejiang Kooying will always stick to its main business, delve deeply into the segmented tracks, drive product upgrades with technological innovation, empower channel growth with high-quality services, continue to deepen all-area collaboration and in-depth win-win with partners across the country, work together to deepen the automotive aftermarket, and steadily move forward towards the corporate vision of "becoming the world's leading supplier of commercial vehicle braking systems", and jointly create a new future for high-quality development of the industry! 
